This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution (or one-intermediary channel) which is about selling indirectly to customer using a single intermediary such as retailers.
A one-level channel of distribution contains one intermediary between a manufacturer and consumers. The role of an intermediary in a consumer market is typically performed by a retailer by while in an industrial market this could be an agent or broker. Products can be sold to customers in…
